LIVE VIRTUAL WORKSHOP · JUNE 22-23 · LIMITED SEATS
Your traffic isn't the problem. Your website is. Here's exactly how to fix it.
In two mornings, you'll learn exactly what's stopping your visitors from buying, watch us fix it live in Shopify, and set up AI to keep improving your store after we're done. You walk away knowing what to change, how to change it, and how to sell more without redoing your whole site or becoming a tech nerd.
Reserve your seat. Confirm payment on the next step.
You're posting on Instagram. Running ads. Sending emails. Showing up at market. Doing all the things.
And some of it is working. You're getting traffic.
But here's what keeps coming up...
Your traffic isn't converting to customers.
You look at your site and you know something is off. You can feel it. Your store is beautiful in person. Customers walk in and they're hooked. But online? It's just... not the same.
So you try a new theme. You hire a web designer. You run a sale. Maybe you redo your product photos.
And still. The numbers don't move the way they should.
The real issue is conversion, not traffic.
And that's exactly what we built The Conversion Clinic to solve.
Most of the advice out there gets this backwards.
The Wrong Focus
Everyone tells you to post more. Run more ads. Get on Pinterest. Start a TikTok.
More traffic, more traffic, more traffic.
If your site doesn't turn visitors into buyers, that traffic disappears.
The Right Focus
Think about your physical store. When someone walks in, everything is intentional. The layout. The displays. The way your team greets them. The music. The smell. Every detail works together to create an experience that makes people want to buy.
Your website should do the same thing. Right now, most retailers' don't.
The Conversion Clinic teaches you exactly what to change, why it matters, and how to do it yourself.
Who this is for
This is for you if you own a retail store and your website isn't pulling its weight.
Maybe you're doing $400K and your site is basically a digital business card. Maybe you're at $1.5M with three locations and your online channel still accounts for 8% of revenue. Maybe you're somewhere in the middle, selling online but knowing it should be doing more.
The strategy is the same. The implementation scales to where you are.
If you've got a store customers love in person and a website that doesn't do it justice, this was built for your exact situation. Whether your Shopify site is polished or you're embarrassed to share the link, we'll meet you where you are and show you what to fix first.
You don't need a big team to make this work. You don't need to be "good at tech." You need the right strategy and someone to show you, step by step, how to put it in place.
The Missing Piece
Here's the thing about most ecommerce workshops.
Some teach you what to do (slides, theory, big ideas). Some teach you how to use Shopify (click here, drag there, install this app). And almost none of them show you how to put AI to work so the changes actually stick.
We do all three.
Josh Orr
The Strategy
Teaches the conversion strategy: the psychology of why people buy, what your homepage needs to communicate, how to write copy that connects, how to build trust before they ever add to cart.
Michael Steele
The Implementation
Opens Shopify and shows you exactly how to make those changes. Live. On real stores. Step by step.
You'll watch him make changes on an actual retailer's site and think, "Wait... that's all it takes?"
Your AI Partner
The Scale
Strategy and implementation get your store right. AI keeps it that way. You'll set up an AI partner that knows your brand, audits your site against everything we teach, and builds you a plan you can run every month. That's how you keep improving without pouring more hours into it.
That moment? That's the whole point.
Meet Your Coaches
Josh has helped hundreds of brick-and-mortar retailers build online stores that actually perform. He teaches the strategy behind conversion.
Michael is Director of Operations at Capital Commerce and architect of the Momentum program, a 12-week intensive that lays the foundations for brick-and-mortar retailers to translate the success of their store to their online store.
Together, they deliver something no other workshop does
The strategy, the implementation, and the AI to scale it. In real time, on real retail sites.
Two mornings. Eight sessions. Your roadmap.
AI runs through all of it, not just one session. By the end, it's auditing your store and running your optimization for you.
Each day runs approximately 3 hours with breaks between sessions. Sessions are 30-45 minutes each. You can attend from anywhere with a laptop and a Zoom link. Every session is recorded with indefinite replay access.
Day 1 : The Foundations
Monday, June 22 @ 9:00a - 12:00p CST
Session 1: The Conversion Effect
Why conversion is where you should start. The 7 things that actually drive online sales.
Session 2: Your AI Foundations
Set up AI as a strategic partner. Build your Brand Master Document, Perfect Customer Doc, and training document.
Session 3: Creating Your Salesperson
Your homepage as your best salesperson. What a high-converting homepage looks like for retailers.
Session 4: Copy Clinic
How to write homepage copy and product descriptions that sell AND rank in search.
BONUS SESSION: Small Details, Big Impact
Quick 5-minute fixes that quietly make or break trust and conversion.
Day 2 : The Experience
Tuesday, June 23 @ 9:00a - 12:00p CST
Session 5: Creating Trust
The "why you" framework: giving customers a reason to buy from you specifically, plus the social proof that actually works for retailers.
Session 6: Navigation That Converts
How to organize collections, menus, and filtering so the buying path feels natural.
Session 7: The Customer Experience
Mastering the first impression online. Translating your in-store magic to the screen.
Session 8: Retail That Scales
What our most successful clients have in common. Plus, for retailers who want a strategic partner, how that works.
BONUS SESSION: Live Site Teardowns
Real attendee websites reviewed live.
What you leave with
You don't just leave with notes. You leave with an AI partner set up around your store, plus everything below.
Your Brand Master Document
AI-generated strategic foundation for all your marketing
Site Audit Training Document
Custom AI prompt trained on YOUR store to generate monthly optimization plans
Your Perfect Customer Doc
The profile that guides copy, offers, and site design
Canva Graphic Templates
Banners, badges, trust signals, and shipping callouts, pre-designed and ready
Shopify Training Library
Step-by-step video walkthroughs for common Shopify tasks
Email Automation Templates
Post-purchase, cart abandonment, win-back sequences written for retailers
AI Prompt Templates
Proven prompts for product descriptions, homepage copy, and email campaigns
Indefinite Replay Access
All sessions recorded and available forever
Retail Social Playbook
A detailed playbook for how successful retailers are using Instagram right now
What happens after the workshop
You can sit down on a Saturday morning and work through the changes yourself. You can hand the Conversion Training Document to a part-time employee. You can send it to a freelancer or VA and they'll know exactly what to do because every change is specific.
Most workshops give you inspiration. This one gives you instructions.
And the AI partner you set up during the workshop keeps working long after. It helps you sell more and save hours, making the kind of changes that actually move revenue, on your schedule and at your pace.
This event completely changed how they think about their brand
"They provided so many gold nuggets.
Be prepared to take your
shop to the next level —
You’ll start heading in the right direction with necessary tools to get there!"
Tracy F.
ANZI
"It was so valuable to get a basic step-by-step way to increase the customer experience on my website. Don’t wait.
Take the class to reinforce the concepts of continuously creating a better customer experience."
Karen N.
SASSY LASSIE
“I feel like I am in the
right place after tuning in to the Conversion Clinic. I feel like this is a great fit for my company.
I see potential in allowing us get to the next level by increasing our conversion efficiently and effectively.”
Hannah L.
HERRINGSTONE'S BOUTIQUE
"Too many good take aways to even list them all.
All were presented in very easy chunks that I can implement and not feel overwhelmed by."
Heather F.
REVEL BOUTIQUE
"There were profound statements made that gave me a jolt in my mindset in 75% of the topics discussed.
The couple that I can not stop thinking about is Undeniable Relationship and Content at Scale. Josh made a few statements in his Opening Keynote that are haunting me as well. I left feeling confident to make adjustment within my business. Sometimes we just need to hear something in a different environment to realize it's importance."
Christi F.
GROOVYS
"It was no nonsense.
Many workshops I attend are time suckers that do not provide enough content to warrant the price or the time away from work. I liked that it was fast paced and loaded with info that was actually helpful."
Meredith J.
MAKEUP JUNKIE
"I was surprised by how quickly we got to actually implementing changes
I feel equipped to make changes that will relate my web store experience more closely with my brick & mortar. This is a fantastic course!"
Lauren R.
MARYVILLE STUDIO
"It was practical, down-to-earth, and helped envision how my website could be more customer-centric.
The customer experience approach that Josh and his staff have curated is invaluable for businesses who want to extend their in-store strengths in creating a similar online presence."
Deb B.
HALF MOON
“I was a little worried that you would be focusing on things I already knew how to do.
I've been really impressed at the level that you are speaking. There's real content here, and clear action items. And I'm really, REALLY happy that I decided to take these days and work on this.”
Hannah L.
HERRINGSTONE'S BOUTIQUE
"I'm just setting up my site. This has been INVALUABLE"
Marie F.
REVOLUTIONARY CONCORD
"Shifting my focus to conversion rather than traffic is a real different perspective.
I really appreciated how you laid out a really good action plan for us."
Terri C.
NORTHERN NECK
“This was probably the most helpful event I have attended in a very long time.
It gave me so many ideas and action items.”
Dawn W.
DISTINCTIVELY HERS
TRUSTED BY:
Two ways to join
$297
Days 1-2: Complete Workshop
8 core sessions across 2 mornings
2 bonus sessions (Small Details, Big Impact + AI Search)
Live site teardown session
AI-powered project setup for your brand
Shopify Training Library access
Canva Graphic Templates
Email Automation Templates
AI Prompt Cheatsheet
Indefinite Replay Access
"Be prepared to take your shop to the next level!"
"They provided so many gold nuggets. You’ll start heading in the right direction with necessary tools to get there!"
- TRACY @ ANZI
Highest Value
$447
Days 1-3: Complete Workshop + AI Masterclass
Everything in The Conversion Clinic, plus:
Priority in our live teardowns
Your store gets worked on LIVE by Michael on days 1-2
Day 3: AI Masterclass (4 hands-on sessions)
Advanced Master Doc + Perfect Customer Doc
Content-at-scale system
Live auditing walkthrough
Competitor research with AI
Automated task setup
Full, no-hassle refund
If you're not happy with what you learn, we'll give you your money back.
Simple. Clean. No conditions. We're that confident this will change how you think about your website.
STILL NOT SURE?
What you're probably wondering
Is this just a Shopify tutorial?
No. This is a conversion strategy workshop that includes Shopify implementation. The strategy is the product; the walkthroughs are the proof.
What if I'm not on Shopify?
The conversion psychology applies to any platform. The live implementation demos are in Shopify, but the strategic principles work everywhere.
My store is smaller than those numbers. Will this still work?
Absolutely. We've worked with retailers at every stage. The strategy scales to where you are.
I'm not tech-savvy. Can I actually do this?
Everything taught uses built-in Shopify features, theme settings, or apps. No code. Michael makes it look easy because it IS easy once you know what to change and why.
What are the session logistics?
Live on Zoom. Each morning runs about 3 hours (9:00a to 12:00p CST) with breaks. Sessions are 30 to 45 minutes. Everything is recorded with indefinite replay access.
What if I can't attend live?
You'll get full replay access with indefinite availability. But live is better - that's where Q&A happens and where you can get your site reviewed.
How much of this is about AI?
A lot, and on purpose. AI is one of the three things this workshop is built around: the strategy of conversion, the live Shopify implementation, and using AI to scale both. You'll set it up in Session 2 and use it across both mornings to audit your store, write copy that sounds like you, and build a plan you can run every month. You leave with it working for you, not just a handful of prompts.
I already use ChatGPT (or another AI). Do I really need this?
Probably for product descriptions or a smarter search bar. That's the shallow end. What you'll set up here is different: an AI partner that knows your brand, audits your whole site against a real conversion framework, hands you a prioritized list of what to fix, and keeps doing it every month. Use ChatGPT, use Claude, use whatever you like. The tool isn't the point. Knowing how to make it work for your store is.
Who actually implements the changes after the workshop?
You can do it yourself, hand it to a team member, or send it to a VA/freelancer. The training document gives specific instructions either way.
Is this a sales pitch for something else?
No. Session 8 includes real client stories and a warm invitation for those who want a done-with-you partner. But the workshop delivers full value on its own.
What's the difference between base ticket and VIP?
Base gets you Days 1-2 (8 sessions + bonuses). VIP adds Day 3 (AI Masterclass) plus priority in live teardowns and your site gets worked on live by Michael during implementation demos.
Let's Do this!
Your store is too good for a website that doesn't convert.
Learn what converts, watch us build it in Shopify, and leave with AI running the rest.
BROUGHT TO YOU BY
This is not a get-rich-quick scheme. The results mentioned above are examples of potential outcomes but Capital Commerce makes no guarantees of your earning potential.
Terms & Conditions - Privacy Policy - 2026 All Rights Reserved