LIVE VIRTUAL WORKSHOP · JUNE 22-23 · LIMITED SEATS
You're spending hours driving traffic to a site that doesn't convert.
In 2 days, you'll learn exactly what's stopping your visitors from buying, and you'll watch us fix it live in Shopify so you can do it too.
Reserve your seat. Confirm payment on the next step.
You're posting on Instagram. Running ads. Sending emails. Showing up at market. Doing all the things.
And some of it is working. You're getting traffic.
But here's what keeps coming up...
Your traffic isn't converting to customers.
You look at your site and you know something is off. You can feel it. Your store is beautiful in person. Customers walk in and they're hooked. But online? It's just... not the same.
So you try a new theme. You hire a web designer. You run a sale. Maybe you redo your product photos.
And still. The numbers don't move the way they should.
The real issue is conversion, not traffic.
And that's exactly what we built The Conversion Clinic to solve.
Most of the advice out there gets this backwards.
The Wrong Focus
Everyone tells you to post more. Run more ads. Get on Pinterest. Start a TikTok.
More traffic, more traffic, more traffic.
If your site doesn't turn visitors into buyers, that traffic disappears.
The Right Focus
Think about your physical store. When someone walks in, everything is intentional. The layout. The displays. The way your team greets them. The music. The smell. Every detail works together to create an experience that makes people want to buy.
Your website should do the same thing. Right now, most retailers' don't.
The Conversion Clinic teaches you exactly what to change, why it matters, and how to do it yourself.
Who this is for
This is for you if you own a retail store and your website isn't pulling its weight.
Maybe you're doing $400K and your site is basically a digital business card. Maybe you're at $1.5M with three locations and your online channel still accounts for 8% of revenue. Maybe you're somewhere in the middle, selling online but knowing it should be doing more.
The strategy is the same. The implementation scales to where you are.
If you've got a store customers love in person and a website that doesn't do it justice, this was built for your exact situation. Whether your Shopify site is polished or you're embarrassed to share the link, we'll meet you where you are and show you what to fix first.
You don't need a big team to make this work. You don't need to be "good at tech." You need the right strategy and someone to show you, step by step, how to put it in place.
The Missing Piece
Here's the thing about most ecommerce workshops.
They either teach you what to do (slides, theory, big ideas)... Or they teach you how to use Shopify (click here, drag there, install this app).
Almost nobody does both.
We do both.
Josh Orr
The Strategy
Teaches the conversion strategy: the psychology of why people buy, what your homepage needs to communicate, how to write copy that connects, how to build trust before they ever add to cart.
Michael Steele
The Implementation
Opens Shopify and shows you exactly how to make those changes. Live. On real stores. Step by step.
You'll watch him make changes on an actual retailer's site and think, "Wait... that's all it takes?"
That moment? That's the whole point.
Meet Your Coaches
Has helped hundreds of brick-and-mortar retailers build online stores that actually perform. Josh teaches the strategy behind conversion.
Director of Operations of Capital Commerce and architect of the Momentum program, a 12-week intensive that lays the foundations for brick-and-mortar retailers to translate the success of their store to their online store.
Together, they deliver something no other workshop does
The strategy AND the implementation, in real time, on real retail sites.
Two days. Eight sessions. Your roadmap.
Each day runs approximately 3-4 hours with breaks between sessions. Sessions are 30-45 minutes each. You can attend from anywhere with a laptop and a Zoom link. Every session is recorded with indefinite replay access.
Day 1 : The Foundations
Session 1: The Conversion Effect
Why conversion is where you should start. The 7 things that actually drive online sales.
Session 2: Your AI Foundations
Set up AI as a strategic partner. Build your Brand Master Document, Perfect Customer Doc, and training document.
Session 3: Creating Your Salesperson
Your homepage as your best salesperson. What a high-converting homepage looks like for retailers.
Session 4: Copy Clinic
How to write homepage copy and product descriptions that sell AND rank in search.
BONUS SESSION: Small Details, Big Impact
Quick 5-minute fixes that quietly make or break trust and conversion.
Day 2 : The Experience
Session 5: Creating Trust
How to write homepage copy and product descriptions that sell AND rank in search.
Session 6: Navigation That Converts
How to organize collections, menus, and filtering so the buying path feels natural.
Session 7: The Customer Experience
Mastering the first impression online. Translating your in-store magic to the screen.
Session 8: Retail That Scales
What our most successful clients have in common. Plus, for retailers who want a strategic partner, how that works.
BONUS SESSION: Live Site Teardowns
Real attendee websites reviewed live.
What you leave with
Your Brand Master Document
AI-generated strategic foundation for all your marketing
Site Audit Training Document
Custom AI prompt trained on YOUR store to generate monthly optimization plans
Your Perfect Customer Doc
The profile that guides copy, offers, and site design
Canva Graphic Templates
Step-by-step walkthroughs for every change covered in the workshop
Shopify Training Library
Banners, badges, trust signals, shipping callouts - pre-designed and ready
Email Automation Templates
Post-purchase, cart abandonment, win-back sequences written for retailers
AI Prompt Templates
Proven prompts for product descriptions, homepage copy, and email campaigns
Indefinite Replay Access
All sessions recorded and available forever
Retail Social Playbook
A detailed playbook for how successful retailers are using Instagram right now
What happens after the workshop
You can sit down on a Saturday morning and work through the changes yourself. You can hand the Conversion Training Document to a part-time employee. You can send it to a freelancer or VA and they'll know exactly what to do because every change is specific.
Most workshops give you inspiration. This one gives you instructions.
And the AI tools you set up during the workshop become your ongoing strategic partner.
This event completely changed how they think about their brand
"They provided so many gold nuggets.
Be prepared to take your
shop to the next level —
You’ll start heading in the right direction with necessary tools to get there!"
Tracy F.
ANZI
"It was so valuable to get a basic step-by-step way to increase the customer experience on my website. Don’t wait.
Take the class to reinforce the concepts of continuously creating a better customer experience."
Karen N.
SASSY LASSIE
“I feel like I am in the
right place after tuning in to the Conversion Clinic. I feel like this is a great fit for my company.
I see potential in allowing us get to the next level by increasing our conversion efficiently and effectively.”
Hannah L.
HERRINGSTONE'S BOUTIQUE
"Too many good take aways to even list them all.
All were presented in very easy chunks that I can implement and not feel overwhelmed by."
Heather F.
REVEL BOUTIQUE
"There were profound statements made that gave me a jolt in my mindset in 75% of the topics discussed.
The couple that I can not stop thinking about is Undeniable Relationship and Content at Scale. Josh made a few statements in his Opening Keynote that are haunting me as well. I left feeling confident to make adjustment within my business. Sometimes we just need to hear something in a different environment to realize it's importance."
Christi F.
GROOVYS
"It was no nonsense.
Many workshops I attend are time suckers that do not provide enough content to warrant the price or the time away from work. I liked that it was fast paced and loaded with info that was actually helpful."
Meredith J.
MAKEUP JUNKIE
"I was surprised by how quickly we got to actually implementing changes
I feel equipped to make changes that will relate my web store experience more closely with my brick & mortar. This is a fantastic course!"
Lauren R.
MARYVILLE STUDIO
"It was practical, down-to-earth, and helped envision how my website could be more customer-centric.
The customer experience approach that Josh and his staff have curated is invaluable for businesses who want to extend their in-store strengths in creating a similar online presence."
Deb B.
HALF MOON
“I was a little worried that you would be focusing on things I already knew how to do.
I've been really impressed at the level that you are speaking. There's real content here, and clear action items. And I'm really, REALLY happy that I decided to take these days and work on this.”
Hannah L.
HERRINGSTONE'S BOUTIQUE
"I'm just setting up my site. This has been INVALUABLE"
Marie F.
REVOLUTIONARY CONCORD
"Shifting my focus to conversion rather than traffic is a real different perspective.
I really appreciated how you laid out a really good action plan for us."
Terri C.
NORTHERN NECK
“This was probably the most helpful event I have attended in a very long time.
It gave me so many ideas and action items.”
Dawn W.
DISTINCTIVELY HERS
TRUSTED BY:
Two ways to join
$297
Days 1-2: Complete Workshop
8 core sessions across 2 days
2 bonus sessions (Product Page Hacks + AI Search)
Live site teardown session
AI-powered project setup for your brand
Shopify Training Library access
Canva Graphic Templates
Email Automation Templates
AI Prompt Cheatsheet
Indefinite Replay Access
"Be prepared to take your shop to the next level!"
"They provided so many gold nuggets. You’ll start heading in the right direction with necessary tools to get there!"
- TRACY @ ANZI
Highest Value
$447
Days 1-3: Complete Workshop + AI Masterclass
Everything in The Conversion Clinic, plus:
Day 3: AI Masterclass (4 hands-on sessions)
Advanced Master Doc + Perfect Customer Doc
Content-at-scale system
Live auditing walkthrough
Competitor research with AI
Automated task setup
Priority in live teardowns
Improvements to your site live during Days 1-2
Full, no-hassle refund
If you're not happy with what you learn, we'll give you your money back.
Simple. Clean. No conditions. We're that confident this will change how you think about your website.
STILL NOT SURE?
What you're probably wondering
Is this just a Shopify tutorial?
No. This is a conversion strategy workshop that includes Shopify implementation. The strategy is the product; the walkthroughs are the proof.
What if I'm not on Shopify?
The conversion psychology applies to any platform. The live implementation demos are in Shopify, but the strategic principles work everywhere.
My store is smaller than those numbers. Will this still work?
Absolutely. We've worked with retailers at every stage. The strategy scales to where you are.
I'm not tech-savvy. Can I actually do this?
Everything taught uses built-in Shopify features, theme settings, or apps. No code. Michael makes it look easy because it IS easy once you know what to change and why.
What are the session logistics?
Live on Zoom. Days 1-2 are 4-5 hours each with breaks. Sessions are 30-45 minutes. Recorded with indefinite replay access.
What if I can't attend live?
You'll get full replay access with indefinite availability. But live is better - that's where Q&A happens and where you can get your site reviewed.
How much of this is about AI?
AI is integrated throughout as an accelerator. You'll set up AI tools during Session 2 and use them to audit your site and create ongoing optimization plans.
Who actually implements the changes after the workshop?
You can do it yourself, hand it to a team member, or send it to a VA/freelancer. The training document gives specific instructions either way.
Is this a sales pitch for something else?
No. Session 8 includes real client stories and a warm invitation for those who want a done-with-you partner. But the workshop delivers full value on its own.
What's the difference between base ticket and VIP?
Base gets you Days 1-2 (8 sessions + bonuses). VIP adds Day 3 (AI Masterclass) plus priority in live teardowns and your site gets worked on live by Michael during implementation demos.
Let's Do this!
Your store is too good for a website that doesn't convert.
BROUGHT TO YOU BY
This is not a get-rich-quick scheme. The results mentioned above are examples of potential outcomes but Capital Commerce makes no guarantees of your earning potential.
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